Known for its focus on business networking and industry insights, LinkedIn is now stepping into the short-form video space, inspired by the success of platforms like TikTok and Instagram which aims to shake up B2B content and engagement on the platform. Why? Because a whopping 92.3% of internet users worldwide watch digital videos each week, and short-form videos, like Reels on Instagram, see nearly 22% more engagement compared to other content types​ [Oberlo]. This exciting update, part of LinkedIn's ongoing efforts to enhance user experience, started rolling out in early 2024​ (Engadget)​.

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LinkedIn with Reels??

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Yes, you heard it right! LinkedIn is introducing a new vertical video feed, similar to TikTok. Tap the Video button, and you'll dive into a vertical stream of short videos. You can like, comment, or share each one. This TikTok-like feed is designed to engage LinkedIn users and transform content consumption. Short, engaging videos allow businesses to dynamically showcase their products and services. [digit.in]

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Currently in testing, some users can post reels longer than 90 seconds. Details about how the feed's algorithm selects content are still under wraps.

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Bridging the Gap: LinkedIn Reels for B2B Success

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This feature might be a game-changer for businesses, offering a chance to connect more authentically and personally with their audience. Using Reels, companies can:

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1. Showcase Thought Leadership: Share bite-sized insights and strategies from key executives to position your brand as a leader.
   
   
2. Humanize the Brand: Highlight company culture and employee stories to foster a deeper connection.
   
   
3. Drive Engagement: Create engaging content that addresses pain points and teases new products to generate leads and increase brand awareness.

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Tips for Businesses

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With LinkedIn's Reel feature gaining traction, it's important for businesses to adapt their strategies to make the most of it. Here are some key tips:

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Hold on to Authenticity: Focus on creating genuine, relatable Reels that show off your brand's true personality and the people behind it. Authentic content resonates much more with audiences than overly polished videos.

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Make Use of Trends and Insights: Keep up with the latest trends in audio, visual styles, and content that are popular on LinkedIn. Incorporating these elements into your Reel strategy will help keep your content relevant and engaging.

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Experiment and Iterate: Think of Reels as a dynamic canvas. Keep testing, analyzing, and refining your approach to find out what works best for your target audience. The more you experiment, the better your content will become.

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Integrate Seamlessly: Make sure your Reel content aligns with your overall content marketing and social media strategies. This way, you can create a cohesive and consistent brand experience across all touchpoints.

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The Impact on Brands and Marketers

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LinkedIn's Reels update opens new doors for brands and marketers. With a user base of over 700 million professionals, LinkedIn provides a prime opportunity to reach a targeted audience. Short-form, engaging content can enhance brand awareness and lead generation, ultimately driving conversions.

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As per Post Beyond research, it shows that videos on LinkedIn generate 20 times more shares than other types of content​​. Justimagine how powerful Reels can be for your marketing strategy. Jumping on this feature can keep your brand ahead of the curve and really make it resonate with your audience.

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The Future of LinkedIn

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LinkedIn is clearly committed to evolving and adapting to its users' needs. With the introduction of Reels, the platform is becoming even more engaging and interactive. As LinkedIn continues to innovate, it's set to remain a leading force in professional networking, helping you connect and share in more meaningful ways.

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By jumping on this feature, companies can humanize their brand, showcase their thought leadership, and drive meaningful engagement. The future of B2B content on LinkedIn is looking bright, and those who adapt early are set to reap the benefits.

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Hang on with Zesta for insights and updates!

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