Delving into keyword research, the metric of keyword search volume stands out as crucial. It measures the average monthly searches for a specific keyword or phrase¹. It's like a popularity contest for keywords, giving you a sense of how many people are interested in a particular topic and its potential to bring traffic to your site. Understanding this can help you choose the right keywords to target, ensuring that your content reaches as many people as possible.

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Checking out search volume is like having a crystal ball for spotting high-traffic opportunities and keeping an eye on market trends that matter to your audience. This info helps you craft a content strategy that matches what people are actually searching for, giving your rankings a nice boost.

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But remember, context is key. What's considered a low search volume in one niche might be a big deal in another. So, always keep an eye on the bigger picture.

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Tools like Google Keyword Planner and Semrush's Keyword Magic Tool provide accurate search volume data to help with keyword research. Semrush, in particular, offers extensive coverage with its database of over 25.23 billion keywords, giving you a comprehensive look at the keywords you need. Effective keyword research strategies, like those employed by Backlinko.com, have secured top ten rankings for more than 13,000 keywords¹.

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When creating your keyword strategy, keep in mind that search volume is just one piece of the puzzle. Factors like seasonality, industry growth, and local modifiers can also affect search volume. Balancing search volume with keyword difficulty is crucial to finding those sweet spots with less competition.

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Key Takeaways

• Keyword search volume indicates the popularity and potential traffic of a keyword
• Analyzing search volume trends uncovers market trends and evolving audience interests
• Search volume data guides content creation to match user intent and improve rankings
• Tools like Google Keyword Planner and Semrush's Keyword Magic Tool provide accurate search volume data
• Balancing search volume with keyword difficulty is crucial for identifying low-competition opportunities

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Understanding Keyword Search Volume

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In SEO, understanding keyword search volume is super important. It helps you pinpoint keywords with high potential and create content that attracts organic traffic. This metric shows the average number of monthly searches for a keyword or phrase, giving you a good idea of its popularity and demand².

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What is Keyword Search Volume?

Keyword search volume tells you how many times a keyword gets searched on average each month in a specific location. SEO pros use this to see how popular a keyword is and predict how much traffic it could bring.

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While Google Keyword Planner used to be the go-to for free search volume data, it now only gives ranges unless you're using PPC. For more precise numbers, along with extra details like keyword difficulty and CPC values, tools like Ahrefs, SEMRush, and Moz are great options.

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Let’s have a look at the Search Volume for the keyword “Travel Tips” in different Keyword

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Research Tools: Search volume can differ across tools due to their varied data sources, including Google's database and clickstream data from browser extensions³.

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Factors Influencing Search Volume

Keyword search volume can change a lot throughout the year due to various factors. Seasonality plays a big role, like how "Christmas gifts" searches skyrocket during the holidays.

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Trending topics and current events can also increase searches for related keywords. Plus, industry growth and rising niche interests can lead to more searches for certain keywords. Adding local modifiers is great for local SEO, helping you tap into searches specific to your area.

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While high search volume usually indicates popularity, it's essential to also consider keyword relevance and your specific niche when choosing targets. Long-tail keywords, even though they have fewer searches, are incredibly valuable. They make up about 70% of all searches, offering a great opportunity to attract targeted traffic³.

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Importance of Keyword Search Volume in SEO

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Keyword search volume is a key part of SEO because it gives you a peek into what consumers are searching for, their preferences, and their pain points. By understanding this, businesses can:

• Identify profitable keywords: Analyzing search volume helps you find high-volume keywords, allowing you to optimize content for the most lucrative terms.
• Optimize content: Knowing the search volume of specific keywords lets you create content that truly resonates with your audience, increasing engagement and conversion rates.
• Improve website ranking: Understanding keyword competitiveness through search volume analysis helps you craft targeted SEO strategies to climb higher in search engine rankings.
• Drive targeted traffic: Focusing on high-volume keywords brings more targeted visitors to your site, increasing the likelihood of conversions and revenue growth.

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Keyword Search Volume and Competition

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Keyword research requires finding the right balance between search volume and competition for SEO success. High-volume keywords might look attractive, but they're often dominated by well-established sites, making it tough for newcomers to rank. On the flip side, long-tail keywords cater to a niche audience and face less competition, making them incredibly valuable.⁴.

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Balancing Search Volume and Keyword Difficulty

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Finding the right balance with keywords is essential. Keywords with 100-1000 searches per month are generally good for SEO. However, the ideal volume can depend on factors like competitiveness, cost, and potential value. For example, 100 searches a month might be perfect for low-competition, high-value keywords but not so much for high-competition, high-cost ones.

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Tools like WordStream's Free Keyword Tool help you discover keywords for Google Ads and websites, offering both popular and niche options. By looking at search volume and competition, SEO experts can create strategies that increase organic traffic.

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High-volume, competitive keywords may not lead to quick rankings. Focusing on less competitive long-tail terms can enhance SEO efforts and attract targeted traffic.

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Keyword Search Volume Tools

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Marketers and SEO pros use a variety of tools to make the most of keyword search volume data. These tools provide insights into keyword popularity and competitiveness, helping businesses develop smart content strategies. Let’s dive into some of the top keyword search volume tools in the industry.

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Google Keyword Planner

Google Keyword Planner is a go-to tool for marketers, especially those involved in pay-per-click (PPC) advertising. This free tool from Google offers detailed information on keyword search volume, competition levels, and budget forecasting. It’s incredibly useful for pinpointing high-traffic keywords and estimating PPC campaign costs.

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Semrush Keyword Magic Tool

Semrush is a versatile digital marketing platform that provides tools for keyword research, competitor analysis, and content optimization. One standout feature is The Keyword Magic Tool, which helps you discover valuable keyword opportunities. With Semrush, you get detailed data on keyword search volume, keyword difficulty, and related keywords. The free plan includes 10 Analytics reports per day and tracks up to 10 keywords, making it a handy resource for marketers.

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Did you know that the keyword "car insurance quotes" gets about 450,500 searches per month⁵? That's a huge potential audience for insurance businesses.

Moz Keyword Explorer

Moz is a top name in SEO, and their Keyword Explorer tool is a favorite among marketers. It provides extensive keyword data, including search volume, difficulty scores, and click-through rates. With the free plan, you get 10 queries per month, each offering 1,000 keyword suggestions and 10 SERP analyses. For more features and higher limits, Moz Pro starts at $99 per month.

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These powerful keyword search volume tools give businesses a competitive edge in SEO and content marketing. Whether you opt for a free tool like Google Keyword Planner or invest in Semrush or Moz, understanding and utilizing keyword data is crucial. It’s all about driving targeted traffic and achieving online success.

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Local Keyword Search Volume

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In local SEO, understanding the search volume for specific keywords in particular areas is crucial. Semrush's Keyword Overview tool is great for businesses looking to find these volumes in specific regions or cities. This helps gauge potential reach and understand the local audience better. By targeting lower volume keywords with less competition, businesses can improve their chances of ranking higher in local search results.

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Local searches often use explicit local keywords, like "near me," as well as implicit local keywords that don’t specify a location. KWFinder is another helpful tool, providing access to over 50,000 local SERPs for keyword exploration

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Anderson Plumbing, a San Diego-based entity, dominates organic search results for the keyword "plumbers in San Diego," garnering an estimated 7.6K visits monthly from organic search alone⁶.

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To increase your rankings in a specific area, focusing on easy-to-target local SEO keywords is key. Local SEO offers a great opportunity for businesses aiming at particular regions, as search volumes, keyword difficulty, and organic search results can vary widely by location.

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Local SEO keyword research tools like Domain Overview and Keyword Gap are invaluable for analyzing competitors' keywords. Prioritizing and mapping these keywords to specific URLs sharpens your SEO strategy, increasing your chances of ranking for local queries. Consistency in your name, address, and phone number across all platforms and listings is also crucial for local SEO success.

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Focusing on local keyword search volume and using effective tools can help businesses in the United Arab Emirates create content that resonates with their local audience, increasing visibility in search engine results.

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Seasonal Trends and Keyword Search Volume

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When building a solid keyword strategy, it's essential to consider how seasonal trends affect search volume. Seasonal keywords get a significant boost in popularity during holidays, events, or specific seasons. This helps businesses optimize their content and target the right audience at the best times.

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Identifying Seasonal Keywords

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Start by brainstorming holidays, events, and seasons relevant to your business. Tools like Google Keyword Planner, SEMrush, Ahrefs, and Keyword Surfer can help you find trending topics and seasonal keywords. Google Trends is also great for comparing search interest, identifying seasonal peaks, and discovering new keywords.

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Common seasonal keyword categories include:

• Holidays: Halloween, Easter, Eid-Al-Fitr
• Events: Oscars, Olympic Games, Coachella
• Industry-specific: back to school, wedding season, end-of-year sales

Checking out what your competitors are doing can also reveal valuable seasonal keywords. By looking at their historical search volume and keyword performance, you can fine-tune your SEO strategies effectively.

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Common Keyword Search Volume Misconceptions

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In SEO, understanding keyword search volume is crucial for marketers to gauge the popularity and potential of certain terms. However, there are several misconceptions about keyword search volume that can lead to ineffective SEO strategies.

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One common misconception is that the highest search volume keywords are always the best choice. While they might look appealing, these keywords are often highly competitive and may not convert as well as more specific, lower-volume keywords that better match search intent. Focusing solely on search volume can lead to choosing irrelevant and ineffective keywords that don't drive traffic.

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Another myth is that keyword research is a one-time task. In reality, keyword research is an ongoing process because search trends and user behavior change over time. Additionally, some people think that simply copying competitors' keywords will guarantee SEO success, ignoring the uniqueness of different business models and target markets.

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"It's essential to consider relevance, competition, and potential business value alongside search volume when selecting keywords."

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Exploring related keywords is essential for building topical authority and ranking for multiple keywords within a specific concept or topic cluster. Search engines aim to deliver results that match the search intent, so it's beneficial to cover all aspects and related topics within a keyword cluster. Creating content clusters that address various searcher intents can significantly increase organic traffic by capturing a broader range of relevant terms.

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Misconception

Reality

High search volume keywords are always the best

Specific, lower-volume keywords may convert better

Keyword research is a one-time task

Keyword research is an ongoing process

Copying competitors' keywords is a shortcut to success

Ignores differences in business models and target markets

By debunking these common misconceptions about keyword search volume and prioritizing relevance, competition, and potential business value, marketers can develop more effective SEO strategies. These approaches will attract targeted traffic and increase conversions.

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Integrating Keyword Search Volume into Your SEO Strategy

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Using keyword search volume in your SEO strategy is essential for attracting targeted traffic and improving your site's visibility. By understanding the popularity and demand for specific keywords, you can tailor your content to attract the right audience and increase your search engine rankings.

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Keyword Research Process

Start your keyword research by brainstorming terms related to your business, products, or services. Tools like Google Keyword Planner or Semrush can then provide data on monthly search volume (MSV) and keyword popularity.

When choosing keywords, consider relevance, search intent, and competition level. Aim for a mix of high-volume, competitive keywords and long-tail, niche-specific phrases. This strategy helps you reach different segments of your audience. Also, checking out competitor sites can reveal high-volume keywords and their traffic potential.

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Content Optimization Based on Search Volume

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Once you've identified promising keywords, incorporate them into your content to improve search engine rankings and attract organic traffic. Use your target keywords in page titles, headings, meta descriptions, and the content body, but avoid keyword stuffing to prevent being flagged as spammy.

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Creating content that aligns with the search intent of your target keywords is crucial for building authority and ranking higher in search results. Keep an eye on keyword search volume trends and adjust your content strategy accordingly to stay relevant and capitalize on new opportunities.

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"Keyword search volume is a fundamental metric in SEO. By understanding the popularity and demand for specific keywords, businesses can optimize their content to attract the right audience and drive targeted traffic to their websites."

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Effective use of keyword search volume in your SEO strategy means:

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1. Comprehensive keyword research
2. Analyzing monthly search volume (MSV) data
3. Selecting relevant, high-potential keywords
4. Optimizing content based on target keywords
5. Monitoring keyword trends and adapting strategy as needed

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By following these steps and using keyword search volume insights to refine your approach, you can increase your website's visibility. This will help attract qualified traffic and improve your search engine rankings.

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Monitoring and Adapting to Keyword Search Volume Changes

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It's essential to keep a close eye on the search volumes of your target keywords to measure their effectiveness and tweak your SEO tactics. By tracking changes in search queries, you can see how they impact click-through rates, conversion rates, and rankings.

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Monitoring keyword rankings can lead to strategy adjustments to boost website performance over time⁷.

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The frequency of monitoring keywords varies based on your business type and campaign goals, but consistent monitoring is crucial. It helps you spot trends, seasonal changes, and growth patterns. Here are key aspects to consider when monitoring keyword search volume:

• Identifying high-traffic potential keywords
• Uncovering market trends and new keyword opportunities
• Adapting content strategy based on search volume insights
• Balancing search volume and keyword difficulty for optimal targeting
• Monitoring seasonal trends and adjusting SEO strategy accordingly

If your keyword rankings drop, check for search penalties and ensure your website is properly indexed by search engines. Understanding shifts in consumer behavior, technological advancements, and societal trends can help you accurately gauge and adapt to changes in keyword search volume. This proactive approach demonstrates the success of your SEO strategies over time, helping you retain clients.

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Conclusion

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Keyword search volume is essential for a strong SEO strategy and thorough keyword research. It helps businesses identify high-potential keywords, spot market trends, and tailor content to attract the right traffic. Research shows that sites focusing on long-tail keywords achieve a 2.5 times higher conversion rate than those relying only on high-volume terms. Additionally, about 90% of all search traffic comes from long-tail searches⁸.

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However, focusing solely on search volume may not fully capture the potential for attracting visitors. It's essential to prioritize user intent and semantic relevance over just search volume to create content that aligns with Google's algorithm. A balanced approach, incorporating both medium and long-tail keywords, can significantly increase website traffic and conversion rates. Including low-volume keywords should also be part of the strategy.

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Integrating insights from keyword search volume into your SEO strategy requires ongoing monitoring and adaptation to search trend shifts. By staying ahead of the evolving search terrain and using data-driven insights, businesses can refine their content, meet user intent, and outpace competitors in organic search outcomes. 

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FAQ

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What is keyword search volume?

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Keyword search volume represents the average monthly searches for a keyword. It shows how often certain keywords are searched, offering insight into their popularity. This data helps gauge the potential traffic you could attract by targeting these keywords.

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What factors influence keyword search volume?

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Several factors impact search volume. Seasonality causes fluctuations during certain seasons or events. Trending topics temporarily boost volumes due to current events. Industry growth can surge related keyword volumes. Local modifiers enhance local SEO by targeting location-specific terms.

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How does keyword search volume help in SEO?

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It aids in identifying keywords with high traffic potential and understanding market trends. By knowing which keywords are searched frequently, you can tailor your content to resonate with your audience. This strategy drives targeted traffic to your site.

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What makes a good keyword search volume?

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The ideal search volume varies by factors like search intent, competition, industry, and seasonality. Context is crucial when interpreting these data. No single answer defines a 'good' search volume.

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How do long-tail keywords relate to search volume?

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Long-tail keywords often have lower search volumes but less competition. Focusing on these can be more effective for SEO, as high-volume, competitive keywords may not yield quick results.

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What tools can I use to research keyword search volume?

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Google Keyword Planner, Semrush's Keyword Magic Tool, and Moz's Keyword Explorer are great for researching keyword search volume. They offer insights on monthly searches, competition, ad impressions, and more.

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How can I find local keyword search volumes?

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Tools like Semrush's Keyword Overview help find local search volumes. This aids in understanding your potential reach in specific regions and tailoring your content to local audiences.

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What are seasonal keywords, and why are they important?

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Seasonal keywords see increased interest during certain times of the year. Identifying these is vital for effective SEO and PPC planning. Search volumes change with seasonal events and trends.

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How does keyword search volume relate to search intent?

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Search intent, or keyword intent, is vital in SEO. Ensuring your content aligns with the search intent of your target keywords is crucial. High-quality, relevant content is more valuable than just traffic volume.

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How can I integrate keyword search volume into my SEO strategy?

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Integrate keyword search volume by conducting thorough keyword research. Use a mix of long-tail and high-volume terms in your strategy. Create content optimized for these keywords and adapt your approach as search volume changes.

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Source Links

1. https://backlinko.com/tools/keyword
2. https://ahrefs.com/blog/keyword-search-volume/
3. https://mangools.com/blog/keyword-search-volume/
4. https://searchvolume.com/ 
5. https://seo.ai/tools/keyword-search-volume
6. https://www.semrush.com/blog/local-keyword-research/
7. https://intergrowth.com/seo/keyword-monitoring/
8. https://www.thehoth.com/learn/seo/keyword-research/keyword-volume/

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